The $12 Billion Merch Moment
October 30, 2025
Promotional apparel is no longer simply a freebie – it’s a fashion-forward product with premium pricing and real consumer demand.
Category
Black Friday and Cyber Monday were blowout days for TikTok Shop.
In app purchases saw a 165% increase in shoppers year-over-year. Fueled by both familiar and new creators within TikTok’s extensive community, there were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform to help inspire shoppers, according to TikTok’s data.
Please login to continue reading
Markets
Promotional apparel is no longer simply a freebie – it’s a fashion-forward product with premium pricing and real consumer demand.
C-suite execs talk about the importance of brand identity, how stores create a sales flywheel, balancing heritage with modernization, the importance of localization – and more
Recent earnings show that brands who have gotten the fundamentals right are succeeding, even in a challenging landscape
Major sports brands have pivoted to outdoors as growth and margins in activesports continues to get more challenging
What C-suite execs are saying about Holiday 2025 … Expanding into new markets … The importance of private label … The value of shop assistants … Partnering with the NFL
The brand’s “Intelligent Style” approach is rewriting the rules of womenswear — and revealing growth opportunities in premium fashion.
© 2026-27 Inside Fashion Ltd.