The Premium Revolution
January 1, 2026
Mid tier brands are outperforming both luxury and most fashion brands. Here’s why.
Category
Black Friday and Cyber Monday were blowout days for TikTok Shop.
In app purchases saw a 165% increase in shoppers year-over-year. Fueled by both familiar and new creators within TikTok’s extensive community, there were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform to help inspire shoppers, according to TikTok’s data.
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Markets
Mid tier brands are outperforming both luxury and most fashion brands. Here’s why.
Brands face pressure to shore up profits and rethink strategies
Apparel is having a better‑than‑feared holiday. Now retailers fear potential stockouts
Optimism for Holiday 2025 is growing as recent Q3 earnings surpass expectations and consumer sentiment improves.
This month’s earnings reports showed that brands who are tightly focused outperformed those who are chasing the market.
What C-suite execs are saying about growth markets, product strategy, the value of long term investment, what it takes to be a premium brand … and more
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