Can Retail Cope with An Energy Price Shock?
March 15, 2026
Higher oil and energy costs are expected to squeeze discretionary spending in key markets, putting apparel and other non-essential retail under pressure in Q2.
Category
Black Friday and Cyber Monday were blowout days for TikTok Shop.
In app purchases saw a 165% increase in shoppers year-over-year. Fueled by both familiar and new creators within TikTok’s extensive community, there were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform to help inspire shoppers, according to TikTok’s data.
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Markets
Higher oil and energy costs are expected to squeeze discretionary spending in key markets, putting apparel and other non-essential retail under pressure in Q2.
A fragile revenue recovery is facing pressure from tariffs, higher operating costs, and the cost of ongoing transformation programs.
In uncertain markets, heritage brands are rediscovering that reputation, craft, and continuity can outperform reinvention.
Asia and South America are driving retail expansion, but success will depend on precise positioning in the value-driven mid-market.
Winning retailers are abandoning expansion for expansion’s sake, focusing instead on tightly defined assortments built around clear customer value.
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