While most brands are struggling to hit quarterly earnings targets, some brands are continuing to beat the market.  They’re doing this by finding profitable niches, creating better products and understanding what consumers want.

One brand that is doing this remarkably well is British brand ME+EM.

The ME+EM story began in London in 2009, when founder Clare Hornby spotted a gap in the womenswear market: versatile, flattering, and timeless pieces designed for modern, busy women. 

Her philosophy of “no compromises” — prioritizing cut, fabric, and functionality — became the foundation of the brand. 

The brand has since transformed into one of the fastest-rising names in contemporary womenswear.