Why Leadership Might Be Looking at AI Through the Wrong Lens
The greatest use of AI won’t come from doing work faster or cheaper. It will come from helping people solve
Technology
/ The most valuable AI applications are helping brands leverage proprietary data to create products competitors cannot easily replicate.
To continue reading, please login
Nike and Mango are two brands that have effectively integrated AI into their workflows.
Currently, the most impactful applications of AI involve product design, fit and sizing, personalization, inventory management, and content creation. However, the main emphasis right now is on product development.
Related articles
The greatest use of AI won’t come from doing work faster or cheaper. It will come from helping people solve
From sustainability storytelling to compliance infrastructure, blockchain is finding a real role in apparel supply chains
As AI hype intensifies, many companies risk overinvesting in automation while underinvesting in the data, processes, and people that drive
Insights & Analysis
© 2026-27 Inside Fashion Ltd.