
Inside Fashion Confidence Index
62/100 ↑
Direction: Stabilizing
Cycle Tier
Defensive →
Cautious optimism

Esports has gone from an overlooked niche to a powerful market that combines activewear and lifestyle – with anime culture.
The industry survived the oil shock and is now looking to manage higher interest rates

The most valuable AI applications are helping brands leverage proprietary data to create products competitors

As AI hype intensifies, many companies risk overinvesting in automation while underinvesting in the data,

EU regulations for more sustainable apparel is pushing brands towards natural fibers, but those materials

Proposed Section 301 tariffs targeting 60 countries could reshape sourcing economics across many of the
Materials Prices
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Sourcing Spectrum

AI, automation and digital production are enabling faster development, smaller orders and more agile manufacturing
A country report with a table including key comparative data
MATERIALS INNOVATION

Recycled fibers, bio-based materials and next-generation recycling technologies are helping brands improve performance, durability and
Only 15% of apparel companies currently have full visibility into the raw materials in their
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U.S. demand remains relatively resilient, is facing headwinds, while EU growth has softened

Brands wrapped up 2025 with stronger-than-expected earnings. However there are serious concerns heading into 2026.

Higher oil and energy costs are expected to squeeze discretionary spending in key markets, putting

A fragile revenue recovery is facing pressure from tariffs, higher operating costs, and the cost
Brand Analysis

While most DTC brands struggle to scale profitably, Reformation has built a growth engine based on scarcity, pricing discipline, and
More Resources
An 8-month listing of key international trade events, including venues and websites
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Leadership Series