How Next Built One of Retail’s Most Profitable Models
Disciplined inventory control, a capital-light platform and margin-first retailing are helping Next outperform rivals in a difficult apparel market.
BRAND ANALYSIS
/ The brand’s “clever chaos” aesthetic is capturing Gen Z with irony, intimacy, and just enough edge to stay culturally essential.
Miu Miu has become one of the few true “heat” stories in luxury. At a time when the luxury category is struggling with both sales and profits, Prada Group reports that Miu Miu’s retail sales nearly doubled in 2024, reaching €1 billion retail sales.
In the first half of 2025, while sales at Prada were down -2%, sales at Miu Miu rose 49%.
Why is Miu Miu winning whilemost other luxury brands are struggling?
To continue reading, please login
Related articles
Disciplined inventory control, a capital-light platform and margin-first retailing are helping Next outperform rivals in a difficult apparel market.
In uncertain markets, heritage brands are rediscovering that reputation, craft, and continuity can outperform reinvention.
Disciplined product curation, premium stores, and accessible pricing are driving outsized growth and margin expansion.
Insights & Analysis
© 2026-27 Inside Fashion Ltd.