Indian apparel exporters are facing their toughest test in years. The recently imposed 50% U.S. tariff on Indian apparel has sent shockwaves through the industry – slashing margins, halting orders, and forcing brands to rethink their sourcing strategies.

With export hubs like Tiruppur already feeling the fallout, India’s cotton-rich apparel sector is at risk of losing ground in a highly competitive global market.

The price hike results from the tariffs has suddenly through industry into turmoil – just when it looked like it was starting to stabilize and move forward.