<img src="https://insidefashionlive.net/wp-content/uploads/2020/07/Santa-Fe-women-1024x640.jpg" alt="" srcset="https://insidefashionlive.net/wp-content/uploads/2020/07/Santa-Fe-women-1024x640.jpg 1024w, https://insidefashionlive.net/wp-content/uploads/2020/07/Santa-Fe-women-300x187.jpg 300w, https://insidefashionlive.net/wp-content/uploads/2020/07/Santa-Fe-women-768x480.jpg 768w, https://insidefashionlive.net/wp-content/uploads/2020/07/Santa-Fe-women-750x468.jpg 750w, https://insidefashionlive.net/wp-content/uploads/2020/07/Santa-Fe-women.jpg 1140w" sizes="(max-width: 1024px) 100vw, 1024px" width="1024" height="640"> <h3>Target Market</h3> <ul> <li>Ideal for a more sophisticated customer who wants a look that’s casual and smart.</li> <li>18-30 year-olds will like the motifs, interpretted in pullovers, vests and ponchos.</li> </ul> <h3>Working the Trend</h3> <ul> <li>There’s a desire for newness - but not too new. Consumers want a fresh look that’s also wearable.</li> <li>This is the perfect fusion between Western casual and urban chic.Motifs pulled from the Southwestern culture in the</li> <li>United States offer opportunity to take a classic look and rework in a more modern direction.</li> <li>Play with color palettes - try adding a splash of hot pink or turquoise</li> <li>Silhouettes - especially those with fringe - have a lot of consumer appeal.</li> <li>Short or long vests/waistcoats are a new item that consumers will be tempted to buy. They can be paired with jeans or dressier bottoms for a new look.</li> </ul>