<img width="1024" height="640" src="https://insidefashionlive.net/wp-content/uploads/2020/07/In-the-Ruff-1024x640.jpg" alt="" srcset="https://insidefashionlive.net/wp-content/uploads/2020/07/In-the-Ruff-1024x640.jpg 1024w, https://insidefashionlive.net/wp-content/uploads/2020/07/In-the-Ruff-300x188.jpg 300w, https://insidefashionlive.net/wp-content/uploads/2020/07/In-the-Ruff-768x480.jpg 768w, https://insidefashionlive.net/wp-content/uploads/2020/07/In-the-Ruff-750x469.jpg 750w, https://insidefashionlive.net/wp-content/uploads/2020/07/In-the-Ruff.jpg 1140w" sizes="(max-width: 1024px) 100vw, 1024px" /> <h3>Target Market</h3><ul><li>A sophisticated an elegant look that a career professional who wants something trendy will embrace.</li><li>Can also be interpreted to appeal to the twenty-something customer.</li></ul><h3>Market Opportunity</h3><ul><li>The look is new (incentive for consumers to buy it) and can be interpreted into a range of styles that can suit almost every consumer.</li></ul><h3>Working the Trend</h3><ul><li>The ruff was first worn in 16th Century Europe. It was a pleated, crimped or frill collar - usually oversized. It played a key role in high end menswear.</li><li>This historic look is being reinterpreted for womens wear.<br />Look for luxury fabrics - silk satins, jacquards, fine cottons and laces. </li><li>Use a ruff to elevevate even the most basic garments. <br />Small ruffs can be worked into smart casualwear - layered under a pullover or a blazer.</li><li>Larger ruffs are elegant and dramatic. They add drama to daywear blouses and dresses.</li></ul>