The $12 Billion Merch Moment
October 30, 2025
Promotional apparel is no longer simply a freebie – it’s
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▪ Cotton futures are trading at their highest level since February 2024, supported by the ongoing weakness of the dollar amid fears of an economic slowdown induced by trade tariffs.
▪ WTI crude oil futures gains are being supported by a weaker US dollar and reduced global oversupply forecasts.
▪ Yarn prices remained flat as concerns over a looming trade war reduced demand.
Markets
Promotional apparel is no longer simply a freebie – it’s
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