This is a new interpretation of a neutral palette. The feeling is fresh, relaxed with a nautical vibe.Target MarketCasual wear for both women and men that has a feeling of sophistication, but is still relaxed.Working the LookThe palette is mid-tone neutals with a slightly gray caste.Fresh high quality cotton fabrics capture the essence of a late afternoon stroll on o quiet beach.Slightly oversized cotton shirts - worn alone or layered over a tank top or vest.Look for classic tailored cotton trousers that hit just at the waist or slightly below.Add value with side pockets and back pocket details (consumers love pockets!)Elevate the fit by using good quality interlining and seam binding on the waist band so that they lay flat and don’t roll .