<img src="https://insidefashionlive.net/wp-content/uploads/elementor/thumbs/Eco-Aware-p8eip9mkdhytjg64ke3ec8z910xihvmr1tfvr8e0w0.jpg" title="Eco-Aware" alt="Eco-Aware" /> <ul><li><h3>Materials</h3></li><li>Sustainably grown cotton, like US cotton that is certified by the USCTP.</li><li>Responsibly sourced wool<br />Eco-Vera from Tencel</li><li>Recycled nylon and polyester, blended with natural fibers to achieve a higher level of sustainability.</li><li>Jersey knits, compact woven fabrics with a satin finish, looser weaves with raw, linen-like hand feel, light weight gauzy fabrics.</li><li>Sustainability is a big concern for a growing number of consumers.</li><li>Garments that check the box on sustainability will satisfy their desire to consume while also being mindful of the planet.</li><li>However, simply being sustainable is not enough to drive sales.</li><li>Sustainable properties have become an expectation, not a reason to buy. If a garment lacks style, quality and fit, it will struggle to sell.</li><li>The new eco-aware customer wants apparel that is hip, urban, with a sophisticated yet authentic vibe.</li><li>Increasingly brands are addressing this by using natural fibers, and they are looking for fibers that are grown using sustainable practices - that are certified.</li><li>Recycled fibers are playing a growing role - allowing synthetics to touch on susutainability.</li></ul><h3>Colors</h3><ul><li>Vegetal shades, but that also includes floral brights. New dyes are making it possible to create bright shades with clean chemistry.</li><li>Digital printing is also playing a role in printing fabrics without the use of water.</li></ul><h3>Packaging</h3><ul><li>Consumers are also starting to pay more attention to packaging - a lot more attention.</li><li>Brands and retailers will be tasked with using less packaging (but also managing to keep garments looking fresh). </li></ul>