Global supply chains are facing another tumultuous year in 2025. With shifting tariffs, uncertain trade routes, and changing consumer demands, sourcing directors are walking a fine line between efficiency and disruption. To gain a sharper view of what’s at play – and what sourcing directors need to consider as they manage their supply chains – we spoke with Zvi Schreiber, founder and CEO of Freightos, we discussed how the logistics industry is adjusting to these challenges—and how companies can adapt.

Freightos is one of the world’s leading digital freight platforms, providing real-time data and shipping solutions to help companies navigate complex logistics needs. For Dr. Schreiber, the key to surviving this uncertain environment isn’t just about scaling—it’s about being agile and responsive.

“Agility is the name of the game in this environment,” Dr. Schreiber said. “The ability to quickly pivot, understand rate fluctuations, and adjust logistics strategies on the fly can mean the difference between profit and loss.”

As manufacturing increasingly shifts away from their dependency on China, sourcing is not only moving out of China but into a wider range of countries. In recent years, brands have expanded the number of countries they source from adding new challenges to their supply chains. 

Greater diversification requires greater flexibility. “Supply chain managers need to understand the risks of new regions and be ready to pivot quickly if things don’t go as planned. The more localized a company’s production is, the better equipped it will be to respond to changes,” said Dr. Schreiber.