Working the TrendA trendy, but upmarket lookTraditional fabrics are reworked with modern design elements.Color palettes are subdued, elegant and understated.Silhouettes look to heritage designs for inspiration.Coats and jackets are oversized.Trousers are loose fitting, but not sloppy.Traditional dyeing and weaving techniques inspire contemporary fabrics.Bring new functional properties through in fabrics.The look is hip, urban, with a sophisticated vibe.Target MarketThe 25+ guy who is very style conscious and can afford to invest in better apparel.For a more budget conscious customer - interpret the silhouettes and palettes in lower cost fabrics.