How Zalando Is Becoming Fashion’s Most Powerful Platform
By shifting from retail to ecosystem, Zalando is turning logistics, data, and services into a scalable growth engine.
BRAND STRATEGY
/ Winning retailers are abandoning expansion for expansion’s sake, focusing instead on tightly defined assortments built around clear customer value.
Trying to decouple from decades of expansion for the sake of expansion is a massive challenge.
But that’s what today’s winning brands and retailers are doing.
Those who are outperforming the market are generally the brands that make sharper, more customer‑specific assortment bets instead of trying to have ‘something for everyone’.
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