Tag: consumer preferences

As brands face fierce competition for comsumers' wallets, they need to be aware of key shifts in consumer preferences

Consumer preferences are changing. Here's what most will now want.

Newness gets attention, but authenticity and value is winning consumers’ wallets.

For their parents it was about looking affluent and fitting in. For younger shoppers the focus is on self-expression and ...

MaterialsSustainably grown cotton, like US cotton that is certified by the USCTP.Responsibly sourced woolEco-Vera from TencelRecycled nylon and polyester, blended ...

MATERIALSIt starts with better quality fibers such as Supima cotton, fine merino wool, silk, cashmere, linen - used alone or ...

Fresh Start In the first post pandemic season (when everything has reopened and stayed open) consumers want apparel that feel ...

For years consumers have been seeking better qualilty. They've found it, but not in apparel.

As we get past the pandemic and move ahead into this new decade, here's what will define consumer demand.