Target has reorganized around a “product operating model” that brings technology, product, and UX teams together, allowing AI-driven trend insights, search, and recommendations to flow consistently across both store and digital experiences.

The company positions itself as a tech-led retailer, using generative AI not simply to automate tasks, but to augment guest interactions and team member productivity at scale by 2026.

Target has implemented generative AI across its store network through a combination of associate-facing tools, guest-facing experiences, and a broader AI backbone connected to operations and merchandising.