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Inside Fashion Briefing | July 26, 2021

WEEKLY WISDOM

“Our habits determine our future.”

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Consumers in key export markets are feeling increasingly confident about health safety, with more people returning to stores and restaurants this month.

MARKETS

 UK consumer confidence hit a 13-year high, according to PwC’s  Consumer Sentiment Index.

  • Confidence has improved across all age groups and all regions of the UK, thanks to high levels of vaccination, pent up demand from lockdowns, and high levels of savings.
  • More households than ever said they expected to be better off in the next 12 months.

FINANCE

V-Mart Retail Ltd (India), a value fashion retailer, acquired the ‘Unlimited’ retail chain from Arvind Fashions Ltd (AFL).  This will enable V-Mart to establish a wide footprint in southern and western India.

PODCAST

Building a Successful Fashion Brand: What I Wish I Knew When I Started

Susan Berman, is a brand mentor who previously launched an incredibly successful accessories brand that was sold in leading retailers and featured in major media.

She shares insights into what she did – as well as what she learned about running a brand in a highly competitive market.

Listen to the podcast

ECOMMERCE

The UK Government has announced a campaign against ‘consumer catfishing’ as it unveiled plans to make it illegal to pay for bogus online reviews.

  • Could allow the Competition and Markets Authority to impose fines of up to 10% of a company’s annual sales.
  • The regulator estimates suspicious reviews influence £23 billion of purchases in Britain per year.
  • Amazon and Google are already facing a competition investigation over their failure to tackle false product reviews
  • In 2015, Amazon sued sellers of fake product reviews, saying they damaged its brand reputation.


The EU is leveling the playing field for local companies.  A measure, which took effect at the beginning of the month, eliminates a loophole under which packages declared as gifts worth less than 22 euros ($26) were exempt from valued-added tax. Now all mailed imports will be taxed at 19%.

Snap (USA) and Verishop (USA)  announced a new venture that will allow hundreds of millions of Snapchat users to shop within the app.

  • The Verishop Mini will be a “curated shopping experience that lives exclusively within Snapchat”.
  • Verishop launched Livestream Shopping in the Verishop iOS app in June to bring a new way to discover products, and connect with experts and brands.

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