<img src="https://insidefashionlive.net/wp-content/uploads/2020/03/The-New-Look-of-Denim.jpg" alt="" srcset="https://insidefashionlive.net/wp-content/uploads/2020/03/The-New-Look-of-Denim.jpg 1280w, https://insidefashionlive.net/wp-content/uploads/2020/03/The-New-Look-of-Denim-300x187.jpg 300w, https://insidefashionlive.net/wp-content/uploads/2020/03/The-New-Look-of-Denim-1024x638.jpg 1024w, https://insidefashionlive.net/wp-content/uploads/2020/03/The-New-Look-of-Denim-768x478.jpg 768w, https://insidefashionlive.net/wp-content/uploads/2020/03/The-New-Look-of-Denim-750x467.jpg 750w, https://insidefashionlive.net/wp-content/uploads/2020/03/The-New-Look-of-Denim-1140x710.jpg 1140w" sizes="(max-width: 1280px) 100vw, 1280px" width="1280" height="797"> US cotton teamed up with Chinese designer Chen Wen to create a collection that offers strong style impact - while also bringing the soft hand, fresh feeling, and comfort of high quality, cotton denim. <h3>Working the Trend</h3> <strong>This denim with a whole new vibe!</strong> <ul> <li>Denim moves from its workwear/dressed down roots to trend setting ready-to-wear.</li> <li>Fabrics are extra high quality and have an extra soft hand thanks to using US cotton.</li> <li>Add some spandex for improved fit and comfort.</li> <li>Deep, dark, rich indigo gives garments a luxurious look.</li> <li>Silhouettes pull from the ready-to-wear runways. Look for frayed edges, ruching, and ruffled effects.</li> <li>Embellishment is kept to a minimum - the focus is on the fabric and silhouette.</li> <li>Several shades of denim are pulled together in one outfit.</li> </ul> <h3>Target Market</h3> <ul> <li>The young sophisticate. She wants a look that’s casual, likes the comfort of cotton denim, but is looking for something that’s smart casual.</li> <li>The career professional who wants to wear denim but is looking for something more tailored than traditional jeans or jeans jackets.</li> </ul>