HanesBrands has launched a limited-edition capsule collection, in partnership with breakfast cereal manufacturer General Mills.
The new Champion x General Mills collection features popular cereals on classic Champion apparel, including fan-favorites Lucky Charms, Wheaties, Cinnamon Toast Crunch and Honey Nut Cheerios with reimagined characters and fresh designs.
“This pairing of our two brands brings playful characters to life on the canvas of classic Reverse WeaveTM hoodies and t-shirts,” said David Robertson, Director Champion Global Brand Marketing.
“From Wheaties’ empowering athletic message to Honey Nut Cheerios’ support for heart health, we were able to create a collection that merges both brands together in a genuine and fun way. We’re also proud to engage No Kid Hungry through this partnership to help provide meals for kids during this unique back to school period and beyond.”
From Wheaties’ quintessential tagline – The Breakfast of Champions – with its authentic sports heritage to Lucky Charms’ cross-generational and famous marshmallow charms pulled into whimsical designs, this partnership is a perfect match for any age.
Featuring notable Champion apparel items, this collection includes a Reverse Weave pullover hoodie and a Heritage Tee for each cereal brand and a kid fleece pullover hoodie and jersey tee for select youth pieces.
The adult hoodie retails for $75, the adult t-shirt for $35, the kid hoodie for $55 and the kid t-shirt for $30.
With screen-printed graphics mirroring designs from each cereal’s box, characters and logos, the apparel collection offers a vibrant and immediately recognizable look to any cereal fan.
Spanning men, women and youth apparel, the collection can be shopped on Champion.com, in select Champion retail stores and at Zumiez.
To help parents and caregivers ease back into the school year, Champion is helping No Kid Hungry provide up to 300,000 meals to kids in need across the United States.
