<img width="1024" height="659" src="https://insidefashionlive.net/wp-content/uploads/2020/10/Better-Sweaters-1024x659.jpg" alt="" loading="lazy" srcset="https://insidefashionlive.net/wp-content/uploads/2020/10/Better-Sweaters-1024x659.jpg 1024w, https://insidefashionlive.net/wp-content/uploads/2020/10/Better-Sweaters-300x193.jpg 300w, https://insidefashionlive.net/wp-content/uploads/2020/10/Better-Sweaters-768x494.jpg 768w, https://insidefashionlive.net/wp-content/uploads/2020/10/Better-Sweaters-750x483.jpg 750w, https://insidefashionlive.net/wp-content/uploads/2020/10/Better-Sweaters.jpg 1140w" sizes="(max-width: 1024px) 100vw, 1024px" /> <h3><strong>Working the Trend</strong></h3><ul><li>Classic heather and melange yarns go from casual to smart casual through the use of more sophisticated color palettes.</li><li>Clever twists of yarn with different textures can create eye catching, yet affordable looks.Cotton yarns offer a comfortable hand feel and are machine washable.</li><li>Cotton yarn is growing in popularity for autumn/winter knitwear. It offer the opportunity to make garments more trans-seasonal.</li><li>Striped effects - either through color, stitch construction or both add interest to classic sweater silhouettes.</li></ul><h3><strong>Market Opportunities</strong></h3><ul><li>A great option for a 30-40 year old guy who wants to elevate his look but still stay within his comfort zone.</li><li>This look easily adaptable to all price points.</li></ul>