WWF Sweden and Google have partnered on fashion sustainability platform. This collaboration will bring together projects from each organisation, drawing on the unique strengths of both. The partnership announced today aims to address these needs, providing a platform that could be used on a standalone basis or as a complement to existing efforts. At the 2019 Copenhagen Fashion Summit, Google Cloud announced a pilot in collaboration with Stella McCartney to use Google Cloud technology to provide a more comprehensive view into raw materials of clothing manufacturers' supply chains. That work continues with Stella McCartney, whose team have been pivotal in shaping the concept of the platform and will continue as the first fashion brand to test it. WWF Sweden and long-term partner IKEA created a similar tool in 2018, focused on analysing the risk and impact of various textiles raw materials. Google and WWF Sweden will now collaborate on an updated platform leveraging all of these data types, aiming to further increase the accuracy and relevance of raw materials assessments. This new platform will also move beyond cotton and viscose as first announced, to include numerous additional raw materials based on WWF data and knowledge. In addition to Stella McCartney and IKEA, WWF and Google are also in consultation with a large number of other fashion, luxury, denim, and athletic brands and retailers. Each material and sourcing location will be scored on multiple environmental issues such as water scarcity or air pollution, as well as estimating specific impacts such as greenhouse gas emissions and accounting for the 'mitigation benefits' of more sustainable sourcing options.