Target Market
That career customer who wants a look that’s smart but also comfortable – and that can transition from work to weekend.
Working the Trend
- Knitwear always checks the box for comfort, but it also offers opportunities to look dressed up too.
- Texture is a big theme and it’s one that can work for many price points. Look for stitch constructions that contrast elevated patterns with flat grounds.
- Yarns offer tremendous flexibility for creativity – and without having to commit to big order volumes.
- Play with twists of thick-thin threads. Or knit two or more contrasting yarns in one garment.
- Contrasting textures can look very sophisticated when worked in monotone – or it can have a fun, playful look by bringing in a palette of bright colors.
