Target Market
The career customer who is looking for comfort but doesn’t want to sacrifice on style.
Working the Trend
- Geometrics continue to be a key theme
- For this look, it’s about playing with the intricacy of patterns and then elevating them with clever color palettes.
- Patterns can be used in ‘blocks’ along with solid areas of a garment.
- Trim a patterned garment with a contrasting or complimentary solid color cuffs, neck or hem.
- Yarns tend to be high twist for a clean surface, however subtle texture can also add interest.
- Silhouettes favor classic shapes – the patterns and colors are the focal point.
