TECHNOLOGY
/ Right now there’s more interest than application – but market pressures are making it difficult to resist new technology
AI is gaining traction across the fashion supply chain – but not without hesitation.
Despite all the buzz and big promises, adoption has been slow – and cautious.
Today, AI is most commonly used in design departments, where it’s assisting with everything from creating mood boards to refining silhouettes. But when it comes to core supply chain operations – inventory management, trend forecasting, and production planning – brands are still in testing mode.
So what’s holding everyone back?
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