BRAND ANALYSIS
/ While other sports brands face headwinds, Puma is pulling ahead of the competition and outperforming the market.
Puma (Germany) handed in a strong 2024 performance and is building on this in 2025. Despite issuing guidance for 2025, the brand’s investment in both its performance range and its lifestyle lines should give it an edge in the current challenging retail landscape.
Here’s what the brand is getting right – and how it’s helping Puma to win in a brutally competitive market.
Plus, feedback from consumers about why they like the brand.
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