Technology Target Boosts Team Support with its New AI Assistant Target’s new GenAI-powered chatbot, Store Companion, is designed to make team members’ jobs easier and enhance the shopping experience. Target Corp (USA) is rolling out a new generative artificial intelligence (GenAI) tool to team members at all of its nearly 2,000 stores by August.Please login to continue reading Login WHAT IT DOES The tool, called Store Companion, is a GenAI-powered chatbot designed by Target that can answer on-the-job process questions, coach new team members, support store operations management and more.STRATEGY Store Companion's goal is to make the teams' jobs easier and allow them to work more quickly and efficiently, offering faster service and deeper guest engagement to make the shopping experience even better. HOW IT WORKS The Store Companion chatbot will be available as an app on store team members' handheld devices, providing immediate answers to questions about processes and procedures. For example, team members can input prompts like "How do I sign a guest up for a Target Circle Card?" and "How do I restart the cash register in the event of a power outage?" and receive instructions and resources in seconds. The tool also serves as a store process expert and coach, helping new and seasonal team members learn on the job.Technology