WEEKLY WISDOM
“Difficult times either define us, demolish us or develop us.” – Jim Quick
4 Key Reasons Why Brand Partnerships are Becoming Essential
Consumers want more variety. Retailers want to reduce SKUs. That’s created fertile ground for taking a new look at brand partnerships.
Partnerships come in many iterations from traditional shop-in-shop formats to brands creating exclusive product lines for retail partners.
At its root, it comes down to brands that offer some combination of newness, a loyal customer base, or diversity – any of which can help drive sales for retailers, without the burden of creating more of their own products.
4 Top Wins for Retailers; What’s In It for Brands;
Stitch Fix, Nike, and Costco all report earnings this week. Most are likely to point to supply chain struggles, especially heading into the holiday season.
MARKETS
The UK is facing recruitment challenges with two fifths of companies reporting difficulty securing workers, according to a report by the Office for National Statistics.
- 41% of businesses said they struggled to find staff, up from 32% in August.
In the US there are about 10 million job openings chasing 8.6 million unemployed persons, according to Department of Labor data. However those jobs are lower tier, hourly jobs.
PODCAST
Cotton Price Outlook: Making Sense Out of the Market
While many analysts expect to see price increases as part of the fallout from the pandemic, others believe that higher costs are likely to linger – becoming another part of the new normal.
Dr. Terry Townsend has spent over 30 years analysing the cotton industry shares his outlook for cotton prices, as well as what we should be watching.
E-COMMERCE
Stitch Fix (USA) is hoping to boost revenue by rolling out its Freestyle service, which allows customers to purchase items without subscribing to the site’s monthly curated box service.
Amazon India has announced the forthcoming ‘Great Indian Festival’, an online shopping extravaganza said to be planned for October. The shopping event aims to square off with Walmart-owned Flipkart’s (India) Big Billion Days, also targeting October dates.
Kanzi (UAE) is taking the online shopping experience and making it even more exciting by offering consumers prizes for shopping.
- For every purchase on the Kanzi application or website, customers will be granted a ticket to enter a lucky draw where they could win valuable prizes.
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