⇒  Brands and retailers face an increasingly challenging market.  Tough times call for new strategies – or simply focusing more sharply on what is working so that you can make it work even better.

Despite economic headwinds, industry leaders are still investing in strategic expansion of retail stores, as well as entering new markets.

What’s different now is that it less about ‘growth for the sake of growth’ and more  attention to selecting the right markets and entering them carefully.