From Fan Wear to Fast Growing Lifestyle Category
August 2, 2026
Esports has gone from an overlooked niche to a powerful market that combines activewear and lifestyle – with anime culture.
Category
Black Friday and Cyber Monday were blowout days for TikTok Shop.
In app purchases saw a 165% increase in shoppers year-over-year. Fueled by both familiar and new creators within TikTok’s extensive community, there were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform to help inspire shoppers, according to TikTok’s data.
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Markets
Esports has gone from an overlooked niche to a powerful market that combines activewear and lifestyle – with anime culture.
Earnings reports are showing a more optimistic scenario for brands.
Brands reported stronger earnings indicating a possible turnaround for the industry.
Headlines tell us consumers are financially stressed, but earnings report point to a different story
In a global fashion market crowded with fast fashion and high-end labels, Sandro has carved a unique position.
The mood is cautious, but spending continues as shoppers trade down, splurge selectively, and search harder for value.
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