For naysayers who think advertising is just a waste of money, or something that only big, rich companies do, this case study is for you.

Temu (China) marched into the US market in 2022 and literally took the place by storm. It did the same in other major global markets.

Temu is the only e-commerce company in the Top 20 most-visited list to launch in the past decade. Other than Coupang (South Korea), it is the only top e-commerce website to launch in the past two decades, per MarketPulse.

The story of how they did it is not the typical tale of ‘selling cheap products at even cheaper prices’.