Working the Trend
- Silhouettes are clean and feature traditional outerwear shapes and details.
- The real value is coming from the fabric.
- Look for the best quality fibers worked in more interesting weave constructions.
- Tweeds feature more interesting color paltettes – with surprising pops of color.
- Surfaces have lots of texture – from nubby to hairy . Look for boucle and brushed surfaces.
- Layering is important and adds to the richness of the look.
- Speaking of fabric – the full or slightly oversized cut of the garments showcases the fabric and further heightens the sense of luxury.
Target Market
- The career professional who wants something that’s elegant, but also practical. This customer can afford to pay for better quality.
