Tag: knitwear

Target Market That career customer who wants a look that’s smart but also comfortable - and that can transition from ...

Working the Trend The pandemic has convinced many brands that consumers no longer care about what they wear. They couldn’t ...

Working the Trend Classic Donegal and tweeds looks are taking knitwear in a smart casual direction. The key is playing ...

Working the Trend Metallics aren’t new, but that doesn’t mean we should overlook them. Just the opposite. Look for new ...

Working the Trend The pandemic has convinced many brands that consumers no longer care about what they wear. They couldn’t ...

Working the TrendThese light weight knits are ideal for smart casualwear - that can go from work-at-home to a quick ...

Defining the Look They’re back (hopefully not for too long!) - super low-rise jeans - that often reveal the tops ...

Target Market A more mature customer who wants a comfortable, yet sophisticated look. A perfect day-into-evening option (for those who ...

Market Opportunities This look can be achieved at a wide range of price points. The Junior customer will this look ...