As Asian consumers become more interested in active sports, brands have taken notice.

China’s domestic market has seen a surge in sports participation, ignited by the 2008 Beijing Olympics and fueled by a growing number of Chinese gold medals in sports like tennis, swimming, running, speed skating and other sports.  This has continued to drive demand for sports apparel.

The Southeast Asian sportswear market also is experiencing rapid growth, particularly in e-commerce, with Chinese brands leveraging regional platforms like Shopee and Lazada to reach consumers here.

Growth is being driven by the region’s young and increasingly health-conscious population, which fuels demand for sports apparel and equipment.