<img src="https://insidefashionlive.net/wp-content/uploads/elementor/thumbs/Simplicity-pfls63kw6b90ht0me8qngfjrjdltghrktg5g0fr4sg.jpg" title="Simplicity" alt="Simplicity" /> <h3>Working the Trend</h3><ul><li>Ah, the simple life. Consumers of all demographics are looking to spend less and savor more.</li><li>The huge awareness of sustainability (fueled by the recent COP26) is putting materials - in fact apparel in general - in the spotlight.</li><li>Nature fibers are a clear - and easy to implement - solution here. Consumers believe that natural fibers are more sustainable so it is an easy and credible sustainability store for brands.</li><li>Certifications such as US Cotton Trust Protocol and Woolmark’s traceable wool are taking what consumers already believe about natural fibers - and then are putting third-party confirmation on it.<br />Simple doesn’t mean plain, basic or boring!</li><li>The knits and yarns that will sell best have lots of subtle detail. Look for interesting yarn twists, innovative surface textures and creative stitch constructions.</li><li>Simple does mean easy-care. Washable wool and cotton with stain-resistant finishes have huge added value for consumers.</li></ul>