Not sure how to start marketing your business? Here are 21 prompts to help you find news right within your own company!
PRO TIP: News releases and promotional posts don’t have to be long.
- Simply include the facts and a brief description.
- Less is More. People are more likely to read something that is short.
New product launch
- Totally new product
- Update to an existing product
- An enhancement to existing product
New service launch
- Totally new service
- Update to an existing service
- An enhancement to existing service
New collection launch (or brand)
- Totally new collection
- Update to an existing collection
- Expand or add more products to an existing collection
New equipment
- Did you recently purchase new machines?
- How will this benefit your customers (better quality, faster, more variety, make new products)
New facility or Expand/renovate Existing facility
- What did you do?
- How will this benefit customers (more capacity, better quality, can make new products)
- If it’s a new facility, tell us about where it is located? Near transport? Near other parts of the supply chain. What equipment does it have? What products will you be producing?
New certifications or Awards
- Recent certifications (ex. U.S. Cotton Trust Protocol, Better Work, Oeko-tex, etc)
- Awards from government or other associations.
Good Works or Corporate Social Responsibility
- Have you recently done something to help the environment? Or educate underprivileged children? Or add advanced training in your company for workers?
Sustainability
- New systems in facilities that support the environment (like adding solar panels)
- Recycling programs to reduce waste
Partnerships or Deals
- Do you have a new licensee? Distributor? Or have you started a new collaboration with an industry partner?
New Technology Introduction
- Introduce the product or service – and explain what it does and how it helps your customers.
