On (Switzerland) has launched Onward, a new resale site and online trade-in program powered by Trove, the Recommerce Operating System.
The Onward program is an extension of the performance sports brand’s existing ESG initiatives that focus on driving sustainability through innovation and elevating circularity across On’s product portfolio.
Consumers will be able to shop and trade in pre-owned On footwear, with the program expanding to include apparel in the near future.
Onward is the newest venture that will help the brand take responsibility for every product and its afterlife. Through Onward, customers can send back their gently used On gear and receive a $35 credit to spend on their next purchase at Onward or On-running.com.
