Market Opportunities
- Consumers who want to leave behind those winter clothes, but still need something warm enough for spring weather.
Working the Trend
- Cozy knits take the chill off early morning temperatures. They are the perfect spring-into-summer transition garments.
- Color palettes are warm pastels.
- Yarns are chunky, but light weight.
- For the mainstream market wool blends and cotton yarns keep prices within target range.
- For higher end, look for merino or cashmere blends.
Silhouettes are longer and looser cut – for layering.
