January
US tariff policy has become the dominant driver of short‑term order reshuffling. For EU brands, this continues to provide opportunities in markets where US brands have reduced orders.

January 2026

With even the strongest brands signaling uncertainty about early 2026, the focus remains on keeping inventories ultra lean – and developing tighter demand planning backed by vendors who can support even greater flexibility. 

This is a key driver in taking the apparel industry into Industry 4.0.

It’s also pushing brands to lean into third party service providers, with agents playing a larger role in facilitating a new more complex sourcing landscape.

InsideSourcing Jan2026

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