THE SITUATION IN MAY

When business is bad it’s easy to blame the economy, the weather, the political environment, unfair competition – just about anything.  While all of these outside forces can have an impact on business, sometimes a big impact, the harsh reality is that if other companies are succeeding in the same market then it’s not just down to ‘circumstances beyond our control’.

Shein (China) has taken the market – and even more so the media – by storm.  However despite their outsized successes (an estimated $90 billion valuation), other fast fashion brands are also growing – both sales and profits.