Tensions are rising as we head into what has been forecast to be a challenging economy – in almost all parts of the world.  A number retailers and brands are already finding finances to be strained on the back of a very difficult second half of 2022.

Stronger brands are raising prices to compensate for higher costs, however many fear losing customers.  

More consumers are leaning into credit cards and BNPL, however with rising interest rates that might make consumers even worse off.  

Off-price and discounters are likely to win a greater share of consumer spending as shoppers have more motivation to literally go the extra mile for lower prices.  Likewise, retailers that offer outstanding value will also be well positioned in 2023.