Guess, Inc. (USA) has teamed up with global music superstar, J Balvin, to launch a capsule collection for men, women, as well as kids – a first for the artist.
The collection is inspired by Balvin’s newest album, Colores.
The collection incorporates red, yellow, green, blue and purple tones.
- The 29-piece women’s collection ranges from $39 – $108 and features an assortment of cropped hooded sweatshirts and tops, form-fitting bodysuits, joggers, matching two-piece tracksuits as well as a cropped denim jacket and a cut-off denim short set.
- The 50-piece men’s collection ranges from $39 – $128 and mirrors women’s using tie-dye, stripes and color blocking prints in t-shirts, sweatshirts and joggers.
- GUESS is now offering kids this exclusive, limited-edition 26-piece collection in styles that range from sizes 4-12. Pricing for the capsule will be $10 – $68 and will mirror the exact styles from the men’s and women’s collection, but for the younger customer.
Key prints in the men’s collection includes the Colombia and prism prints offered in a button-up shirt, nylon short and jacket topped off with a bucket hat.
The Colombia print is inspired by the country in which the campaign was shot, while the prism print is a blend of the 5 colors the collection is designed around.
Swimwear is offered for both men and women and is seen alongside a variation of accessories including socks, bags and boxer briefs.
