The Rise of the Premium Classic Wardrobe
A focus on quality materials, improved fit and timeless styles is turning everyday menswear into a higher-value market.
GROWTH CATEGORY
/ eSports has gone from an overlooked niche to a powerful market that combines activewear and lifestyle – with anime culture
eSports apparel is no longer limited to logo T-shirts sold at gaming events.
The category has expanded into technical team kits, streetwear capsules, anime collaborations, luxury fashion, and licensed gaming collections. Adidas, PUMA, Li-Ning, Balenciaga, UNIQLO, Von Dutch, Champion, and several regional sportswear brands are now active in the market.
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