Working the Trend
- Consumers are increasingly looking to get back to basics. We see this in the huge interest in crafts, cooking, gardening, and other hands-on activities.
- Earth inspired colors provide a balance between the high-tech of daily life with the calmness of nature.
- Look for fabrics and yarns made from natural fibers, like high quality U.S. cotton, for a look and feel that’s genuinely from nature.
- Chinos are important – they offer comfort, look smart too.
- Cotton sweaters in medium to heavy gauge yarns are popular. The key is to elevate them through yarns that have interesting twists of colors and textures.
- Don’t overlook cotton button down shirts. By adding 1-2 percent of elastane they are very comfortable.
- Choosing the right prints or stripes can add massive value – without adding extra costs.
