The $12 Billion Merch Moment
Promotional apparel is no longer simply a freebie – it’s
Earnings | February 16, 2025
Shopify (Canada) reported Q4 revenue rose 31.2% to $2.81 billion, beating analysts’ expectations. Net income nearly doubled to $1.29 billion compared to $657 million a year ago.
Crocs (USA) reported Q4 revenue rose 3% to $990 million. Operating income fell 4% to $200 million. Full year 2024 revenue rose 4% to $4.1 billion, while operating income fell 1% to $1,022 million. The Heydude brand remains a drag on sales.
Delta Galil (Israel) reported Q4 sales rose 18% to $599.2 million, driven by growth in all segments, channels and geographics. EBITA rose 15% to $64.7 million.
Hermes (France) reported full year 2024 revenue rose 15% to €15.2 billion ($15.8 billion), with Q4 sales up 18% to €4.0 billion ($4.2 billion).
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Promotional apparel is no longer simply a freebie – it’s
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