
From Fan Wear to Fast Growing Lifestyle Category
Esports has gone from an overlooked niche to a powerful market that combines activewear and lifestyle – with anime culture.
MARKETS
/ Headlines tell us consumers are financially stressed, but earnings report point to a different story
Earnings continue to surprise us – in a good way.
Despite fears of weak consumer demand, brands continue to turn in earnings reports that show growth in both sales and profits.
Granted, a better test of consumer resilience might be seen in Q2 earnings since that’s when the impact of higher energy prices will have been felt.
Still, the uptick in across most brands in Q1 is encouraging.
Here’s what we’re seeing in the current Q1 earnings.
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