The $12 Billion Merch Moment
October 30, 2025
Promotional apparel is no longer simply a freebie – it’s a fashion-forward product with premium pricing and real consumer demand.
MARKETS
Solid consumer spending and a resilient labor will continue to prop up the economy in the coming year, economists at Goldman Sachs said in a year-ahead forecast.
However many people from industry are less confident.
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Markets
Promotional apparel is no longer simply a freebie – it’s a fashion-forward product with premium pricing and real consumer demand.
C-suite execs talk about the importance of brand identity, how stores create a sales flywheel, balancing heritage with modernization, the importance of localization – and more
Recent earnings show that brands who have gotten the fundamentals right are succeeding, even in a challenging landscape
Major sports brands have pivoted to outdoors as growth and margins in activesports continues to get more challenging
What C-suite execs are saying about Holiday 2025 … Expanding into new markets … The importance of private label … The value of shop assistants … Partnering with the NFL
The brand’s “Intelligent Style” approach is rewriting the rules of womenswear — and revealing growth opportunities in premium fashion.
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