<img src="https://insidefashionlive.net/wp-content/uploads/elementor/thumbs/Coats-with-Character-1-pjitrkajpbq1f76fo0z3wzr966t5xyqwdrp2jvdzi8.jpg" title="Coats-with-Character—1" alt="Coats-with-Character---1"> <h3>Working the Trend</h3> <ul> <li>Outerwear has been getting a lot of attention. It wasn’t long ago when the category was dominated by basic black, brown, gray - and the occasional red or tweed.</li> <li>Now designers are splashing with bold colors, interesting materials and heaps of embellishment.</li> <li>Accessories make a difference - adding value and product differentiation. This is what consumers want now - something special.</li> <li>Coats have become investment pieces - and statement pieces. It seems that consumers have turned to coats to help define their own personal style.</li> <li>Because consumers buy fewer coats, typically they are willing to invest in ‘better’.</li> </ul>