Edikted has built its business around a sourcing model designed to respond to an ultra fast-moving market.  

Similar to Shein’s model, Edikted uses a real-time, on-demand supply chain.  The brand produces very small initial batches of each design and then monitors clicks, views, and initial purchases in real time.

If it sells, it’s reordered.  If not, it’s dropped.

However, Edikted has taken the strengths from the ultra fast fashion model and used them to build what is proving to be an even better model. Something that is particulary relevant at a time when fast fashion is coming under intense pressure from compliance standards and consumers are looking for better quality.